In Development Organic SEO
Organic SEO
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Search Engine Optimization (SEO) is an organic process. Though you can affect your search rankings with pay services, you can and should make every effort to have your site rank well in the natural order of search engines. Organic SEO is the art of getting a web site to rank optimally well with Google, Yahoo, MSN, and other search engines without attempting to manipulate the system through paid placement services.
You don't have to pay a penny to get ranked. The major search engines clearly detail the technical requirements to fare well in their search rankings. By following their guidelines and structuring your site with SEO in mind from the beginning, you should be able to achieve good rank results.
Be very wary of SEO companies who promise you placement or guarantee you rankings, say they have priority submissions to a search engine, or indicate they have any sort of special relationship with the search engines. No one can guarantee page rankings, priority submissions do not exist, and google (nor the others) do not develop special relationships with any companies that have any affect on any rankings.
Matt Cutts, Google guru, has been quoted as saying, "Someone walked up to me and pretended like he wanted to bribe me: $500,000 for a 1st place ranking. I turned him down, because no one can guarantee a #1 ranking — not even me.”
Basic Guidelines for Optimal Organic SEO
- Provide specifically targetted keywords for each page of the site, and incorporate those keywords in the page title and the page content. The search engines say they do not rely on keywords for search ranking, however, they do rely on the content in your page. Keywords help you focus your message and keep you focused on delivering unique and quality content that the human searcher can find.
- Provide unique and fresh content. The search engine spiders can easily determine whether your content is unique (valuable) or duplication of material found elsewhere (not valuable). Unique and fresh content ranks higher. Search engines continue to get better at finding topically relevant material.
- Get connected. The more links to your pages from other valuable sites (valuable as in unique and fresh), the better your pages will rate. The spiders are clever enough to recognize the irrelevant or manipulated linking techniques of link-spamming sites. Signing up with any sort of "reciprocal linking" program isn't going to do you any good. You need quality links to your original content from other quality sites. Link to your own content - from less important to pages to main pages. Make it easier for the spiders to identify your priority content.
- Follow the coding standard guidelines set out by the major search engines for optimal placement. Store decorative images in your css and not in your HTML. Use CSS to separate style from content. Make your content easily read by humans and robots. Use a robots.txt file to further direct your spider visitors. Use friendly URLs. Use alt and title tags in images. Provide textual navigation. Provide a site map.
